Introducing TYF… Wales

Tell us a bit more about TYF and what you guys do…

TYF was established in 1986 and since then has taken over 100,000 people out on awesome adventures, invented a new sport (Coasteering) and started the World Championships in another (Kayaking). We are now heavily involved in schools programmes and teaching the next generation life skills, sustainability, wellbeing and adventurous living.

Tell us what a typical day for you guys looks like…

There is no such thing as a typical at TYF, it can start discussing logistics, running dynamic risk assessments, and conducting website development and end jumping off cliffs, wild swimming around the Pembrokeshire cliffs or paddling out at Whitesands for an evening surf.

Do you have many problems regarding ocean plastics where you paddle?

Pembrokeshire is fortunate to have 11 Blue Flag beaches and a strong activist community that are passionate about keeping our natural environment beautiful and clean. We promote #twominutebeachcleans as a way of keeping on top of ocean plastics and staff were recently involved in pulling tonnes of rubbish off one of our more secluded beaches.

What is the typical route that you would take if you were about to embark on a micro adventure or SUP adventure? 

Pembrokeshire offers so many options for mini adventures, there is nothing better than Sea Kayaking around the local islands, SUPing across Whitesands Bay or sussing out new Coasteering routes around the Pembrokeshire coast.

Tell us a little bit about your Rockpool Safari’s… 

Our latest project is Adventure100 which is all about multi-generation work and giving people the skills that they need to lead a lifetime of adventure. Our Rockpool Safari is the first step on this journey and is a fully guided trip that encourages children to start exploring at an early age.  Get up close and personal with the marine life living in the tough intertidal zone and leave with the knowledge and experience to explore the beaches and coves of Pembrokeshire independently and responsibly.

We LOVE that sustainability is at the heart of everything you do! Can you explain how you ensure that you provide the best sustainable adventures…

Since 1986 our business activities have been focussed on reducing our impact on the planet and we have a robust environmental policy that has led to TYF supporting green energy schemes, implementing renewable technologies and recycling 95% of our waste.

Sustainable adventures are hard to come by in an industry that relies heavily on epoxy, plastics and harsh chemicals to keep us safe. We try to minimise our impact by going for quality and long lasting kit, kayaks made out of recycled plastics and working with our carefully chosen suppliers to offset our carbon or change products and behaviours. On a day to day level, we walk where possible to our activity venues and teach all of our customers the skills they need to better protect our environment for the future.

To be the very first Certified B Corporation in Wales must have been an amazing feeling right…?

It was a lot of work but incredibly rewarding to achieve B-Corp certification as it formalised a lot of what we as a business already stood for and allowed us to create value for our staff, our community and our environment. Being part of this progressive network has enabled TYF to increase its impact and we now work closely with several of our fellow B-Corps in implementing radical change in education, health and food sectors.

If we were hanging out with you in Wales, what would we eat post-SUP?

TYF host two excellent local eateries, washing down the amazing homemade pizzas at Dusty Knuckle with a refreshing local beer or cider is the perfect way to wind down after a full day out on the water, but equally important is The Bakehouse and their sister company The Meadow in fuelling us up for our adventures with their epic selection of breakfast treats.

Tell us a little bit more about Pembrokeshire Active… 

We’re passionate about allowing the young people of Pembrokeshire to have full access to their stunning surroundings, so TYF have created ‘Pembrokeshire Active’ Surfing, Kayaking, Climbing and Coasteering sessions specifically designed for any young person that goes to school in Pembrokeshire. The activities are open to pupils from year 6 upwards, at a reduced price of £25 per pupil, per each half-day session.

There must be some EPIC hikes in Pembrokeshire. Which one is your favourite?

With 186 miles of coast path and a seemingly infinite amount of woodland walks and free to roam mountainous areas there is certainly a lot of hikes to choose from. Personally the walk from Whitesands to Abereiddy is one of my favourites, there is an amazing view down Ramsey Sound from the top of Cairn Liddy and on a clear day you can see the Wicklow Hills in Ireland. The rest of the 8 mile walk is equally breath taking in secluded coves, a ruined village, historic standing stones, a flooded quarry and amazing wildlife.